Nordic Home Brand
Home & Living · EU
CRO for a Nordic home brand - building buyer confidence at the point of decision to lift conversion and revenue per visitor.
The results
The challenge
A clean, design-led store that needed stronger trust cues right where customers decide to buy.
How we approached it
Reviewed PDP trust signals and drop-off against category benchmarks.
Surfacing product trust tags near the buy box would reduce hesitation.
Designed and built a trust-tag treatment consistent with the brand's minimal aesthetic.
A/B tested the treatment, measuring conversion rate and revenue per visitor.
What we tested
The winning experiment, each measured to significance.
Product trust tags
A clean, design-led store left buyers without reassurance at the decision point. Concise trust tags by the buy box should reduce hesitation.
Designed and shipped a set of product trust tags - guarantees, shipping and materials - placed next to the add-to-cart and matched to the brand's minimal aesthetic.
Schematic mockup. Layouts are illustrative, not the client's design.
The outcome
Stronger buyer confidence at the moment of decision lifted both conversion rate and revenue per visitor.
Want results like these?
We run verified CRO programs and build the design and engineering behind them - measured, masked, and accountable to the numbers.