Group the actives by outcome and print the dose under each
Eleven ingredients are split into four outcome columns (Sleep, Stress, Skin, Foundation), each with its milligram dose under the name.
What it is
Under "11 Patented Ingredients. Clinical Doses. Full Transparency." the formula is grouped into four outcome columns, Sleep Support, Stress Support, Skin Support and Foundation, each listing its ingredients by trademarked name with the dose in milligrams underneath, and a link to the full ingredient details.
Why it works
A long ingredient list is noise until it is tied to outcomes. Grouping by what each ingredient is for lets the shopper find their reason to buy, and printing every dose is a quiet challenge to competitors who hide theirs in a proprietary blend.
How to test it
- Hypothesis
- Grouping ingredients by outcome with the dose shown under each will lift add-to-cart rate versus a supplement facts panel alone.
- Primary metric
- Add-to-cart rate (product page sessions)
- Guardrail metric
- Full ingredient details click rate
Related ideas
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