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Put a review summary at the top of the buy box
An "AI Review Summary" bar sits above the product name, so the gist of thousands of reviews is the first thing in the buy column.
What it is
The first element in the buy column is a slim "AI Review Summary" bar with a Learn more link, above the product name, star rating and price. The full summary repeats at the top of the reviews section, ahead of the customer photos.
Why it works
Few shoppers read past three reviews, so a long review count is mostly a number. A summary of what reviewers actually say compresses that into a sentence where the decision happens. Labelling it as AI-generated and linking to how it works keeps it from reading as marketing copy.
How to test it
- Hypothesis
- Adding a labelled review summary at the top of the buy box will lift add-to-cart rate by surfacing review sentiment without a scroll.
- Primary metric
- Add-to-cart rate (product page sessions)
- Guardrail metric
- Review section engagement, to see whether the summary replaces or prompts reading reviews
Related ideas
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