Annotate the bundle hero image with what each item is worth
White callout cards on dashed leader lines point at each free item in the kit and show its value struck to FREE, right on the first gallery image.
What it is
The first gallery image shows the full starter kit, and white callout cards on dashed leader lines point at each extra item: the guidebook, the travel-pack honey sticks and the wooden dose spoon, each with its value struck through and "FREE". A chip in the corner sums it up: save up to 15% plus free gifts.
Why it works
It does the itemising in the image, before the shopper reads the buy box, so the offer is understood in the first glance. A struck price on each item is evidence; a percentage off is a claim. Pairing it with the same itemised stack in the buy box makes the story consistent.
How to test it
- Hypothesis
- Annotating the bundle hero image with each free item and its struck value will lift add-to-cart rate for a bundle offer.
- Primary metric
- Add-to-cart rate (product page sessions)
- Guardrail metric
- Gallery engagement, to confirm the annotations do not obscure the product
Related ideas
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