Show study results as big percentages with the method in small print
Three large percentages from an 8-week study sit beside the product, and a footnote states the study type, the sample size and the regime.
What it is
Under "Transform your skin after 8 weeks", three results sit in circles beside the product: 97% showed a visible reduction of forehead wrinkles, 100% a visible improvement in skin texture, 97% a visible reduction of dark spots. Small print underneath names a clinical and consumer perception study, the number of participants, the dosing regime and the period.
Why it works
Big numbers carry the headline, and the small print carries the credibility: study type, sample and regime let a sceptic judge the claim. Framing it in weeks also sets the expectation that results take time, which matters for a device people give up on early.
How to test it
- Hypothesis
- Adding study results as large percentages with the study method stated underneath will lift add-to-cart rate for a product whose results take weeks.
- Primary metric
- Add-to-cart rate (product page sessions)
- Guardrail metric
- Refund rate within the guarantee window
Related ideas
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