State the commitment the product needs right above the plan picker
"Take at least 3 months for optimal results" sits directly above "Select your plan", so the longer plan reads as the honest choice rather than an upsell.
What it is
Between the benefit list and the plan selector, one plain line says "Take at least 3 months for optimal results." The selector underneath offers a monthly plan and a 3-month plan flagged Best value, with the saving, the effective monthly price and the exact billing ("Billed £99 every 3 months") inside the card.
Why it works
The plan choice is really a question about how long the product takes to work, and most buy boxes never answer it. Stating the time commitment first reframes the longer plan as following the instructions, not spending more. Printing the exact billing inside the card keeps the nudge from reading as a trap.
How to test it
- Hypothesis
- Adding a commitment line above the plan picker will lift the share of buyers choosing the multi-month plan without lowering conversion rate.
- Primary metric
- Multi-month plan share of orders
- Guardrail metric
- Product page conversion rate
Related ideas
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