Sign the brand story with a small founder avatar row
A small round headshot, the founder's name and "Co-Founder" sit under the story headline like a signature, putting a real face on the claim in very little space.
What it is
An "Our Story" block on the homepage puts a serif headline over an attribution row: a small circular headshot beside the founder's name and "Co-Founder of Rho" in accent caps. Three short first-person paragraphs trail into an outlined "Our Story" pill. The right side pairs the founders holding the product with the brand on a real billboard.
Why it works
A founder section only works when a real person is visibly behind it, but a full portrait costs a lot of homepage. The avatar row does it at a fraction of the space and reads like a signature. The second photo does a different job: the founders give warmth, the brand in the wild gives proof it is real.
How to test it
- Hypothesis
- Adding a founder-signed story block with an avatar attribution row to the homepage will lift homepage-to-product click-through for new visitors.
- Primary metric
- Homepage to product page click-through (new visitors)
- Guardrail metric
- Homepage scroll depth to the product grid
Related ideas
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