One full-bleed still life, one headline, one button
The hero is a single monochrome still life of the ingredients and capsules, a huge condensed headline and one CTA, with nothing else competing.
What it is
The homepage hero is one full-bleed, near-monochrome photograph: a ginseng root in a glass, loose capsules, a jar and chamomile. A very large condensed uppercase headline ("Own your mind") sits over the left of the image with one short line and a single white "Find Your Formula" button.
Why it works
Staging the product with its raw ingredients explains what it is without a word of copy, and the restraint signals confidence: no rating pill, no carousel, no second CTA. The single button points to the finder, which is the right first step for a range sold by need.
How to test it
- Hypothesis
- Simplifying the hero to one ingredient still life, one headline and one CTA will lift hero click-through versus a busier multi-message hero.
- Primary metric
- Hero CTA click-through rate
- Guardrail metric
- Homepage bounce rate
Related ideas
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