Put the guarantee and a face directly under the CTA
A shield glyph and "60-Day Moneyback Guarantee" sit right under the buttons, followed by three overlapping customer faces and a one-line quote.
What it is
Directly under the two hero buttons, a shield glyph sits beside "60-Day Moneyback Guarantee", followed by three overlapping customer faces and a one-line customer quote. A green trust ticker runs underneath.
Why it works
The moment of hesitation is right after the shopper reads the CTA, and that is exactly where most brands put nothing. A guarantee there answers "what if it does not work" at the point of decision, and the faces add social proof without a review section. Most brands bury the guarantee in the footer and then wonder why it does no work.
How to test it
- Hypothesis
- Moving the money-back guarantee and a short social-proof line directly under the hero CTA will lift hero click-through and conversion rate.
- Primary metric
- Hero CTA click-through rate
- Guardrail metric
- Refund rate
Related ideas
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