Let the visitor pick a tile to reveal their discount
The welcome popup replaces a fixed percentage with three face-down tiles. The visitor picks one to reveal their offer, turning the email ask into a small game.
What it is
The entry popup shows only the brand mark, the line "Pick one to reveal your discount" and three identical face-down tiles. The offer is hidden until the visitor taps one, so the first interaction is a choice rather than a form.
Why it works
Curiosity does the work a percentage normally does: a visitor who has picked a tile has already invested a tap and wants to see the result, which makes the follow-up email ask feel like collecting a prize rather than paying a toll. It only stays honest if every tile can actually win something; a game where the outcome is fixed reads as a trick the moment a visitor compares notes.
How to test it
- Hypothesis
- A pick-a-tile reveal popup will lift email capture rate versus a fixed-percentage popup offering the same discount, because the tap creates curiosity and commitment before the email is requested.
- Primary metric
- Popup email capture rate
- Guardrail metric
- First-order conversion rate among captured emails, to confirm the game is not inflating low-intent signups
Related ideas
Want this tested on your store?
We run the experiment, call the result honestly, and get paid on what it adds.
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