Put the full subscription terms inside the selected plan card
The preselected refill plan states the exact charge and frequency in one sentence ("You will be charged $22 every 3 months"), right where the choice is made.
What it is
The refill plan card is preselected with a "Save 8%" tab and states, in a full sentence inside the card, what will happen: you will be charged $22 for a whitening strip refill every 3 months. Ticked "How it works" lines follow (free shipping on the first subscription order, pause, modify or cancel with ease, credits back over time), with the one-time purchase as a separate card beneath.
Why it works
Subscription hesitation is mostly fear of an unexpected charge. A sentence that names the amount and the interval removes the guesswork at the moment of choosing, which is also what consumer-protection rules in markets like the EU expect. Clear terms up front cost little conversion and save a lot of chargebacks and angry cancellations later.
How to test it
- Hypothesis
- Stating the exact recurring charge and frequency inside the selected plan card will keep subscription take rate flat or higher while reducing early cancellations and disputes.
- Primary metric
- Subscription share of orders
- Guardrail metric
- Chargeback and first-cycle cancellation rate
Related ideas
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