Nav & headerDesktopDiscoveryFriction
Promote the product finder to a highlighted pill in the main nav
"Which Huel is right for you?" sits in the header as a coloured pill, putting the finder one click from every page instead of in a footer link.
What it is
The main header carries the product finder as a highlighted pill, "Which Huel is right for you?", next to the account and basket icons. It is styled as a control rather than a nav link, so it is visible on every page.
Why it works
For a brand with many SKUs, the question that blocks the sale is "which one?", not "what do you sell?". A finder promoted to the nav answers it wherever the visitor is, and the pill styling marks it as help rather than another category to browse.
How to test it
- Hypothesis
- Promoting the product finder to a highlighted pill in the main nav will lift finder starts and conversion rate for first-time visitors.
- Primary metric
- Conversion rate (first-time visitors)
- Guardrail metric
- Product finder completion rate, to confirm extra starts are not just abandoned quizzes
Related ideas
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