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Write the customer quote on the customer's photo
Three portrait cards, each with stars and a 12 to 15 word quote set on the photo, replace a block of review text with faces and one line each.
What it is
Under "Studied in the lab. Loved in real life." three portrait photographs each carry stars, a short quote in the customer's words and their name and job title written over the lower part of the photo. A Trustpilot row with recent reviews runs underneath.
Why it works
A face and one sentence are read in the time a paragraph is skipped. Setting the quote on the photo ties the claim to a person, and the job title helps the shopper see someone like themselves. The Trustpilot row below backs the curated cards with unfiltered ones.
How to test it
- Hypothesis
- Replacing a text review block with portrait cards carrying short quotes will lift add-to-cart rate on a low-text product page.
- Primary metric
- Add-to-cart rate (product page sessions)
- Guardrail metric
- Review section engagement
Related ideas
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