Put the offer on a rotated sticker that breaks the grid
The sale offer is a rotated sticker overlapping the product shot, with the rating above the headline and one orange CTA below.
What it is
The offer (44% off for a seasonal sale) is set on a rotated die-cut sticker that overlaps the top of the product pouches rather than sitting in a banner. Stars and a review count sit above the headline, an orange CTA restates the offer, and two micro-benefit lines sit under it.
Why it works
A rotated sticker is the one element on the page that is not on the grid, so the eye lands on it first and it reads as an exception, which is exactly what a limited offer is. Tying it to the product photo connects the discount to the thing being bought, not to the site in general.
How to test it
- Hypothesis
- Moving the promotional offer from a banner to a rotated sticker overlapping the product shot will lift hero CTA click-through during a promotion.
- Primary metric
- Hero CTA click-through rate during the promotion
- Guardrail metric
- Full-price conversion after the promotion ends
Related ideas
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