Product pageDesktopAOV
Sell the bundle as "Select your setup"
The buy box asks the shopper to choose a setup (the oven alone, a stone bundle, an essentials bundle) as image cards, with a Most Popular flag.
What it is
Under three quantified benefit lines the buy box asks the shopper to "Select your setup": horizontally scrolling image cards for the oven alone, a rotating stone bundle and an essentials bundle. Each card shows its contents as ticks and a price, and one carries a Most Popular flag.
Why it works
"Bundle" sounds like an upsell; "setup" sounds like the thing you need to actually use it. Framing the choice as a setup makes the larger option the default question rather than an add-on, and images show what is in each one without a list.
How to test it
- Hypothesis
- Presenting bundles as "select your setup" image cards in the buy box will lift bundle share and average order value versus a separate bundle section.
- Primary metric
- Average order value
- Guardrail metric
- Product page conversion rate
Related ideas
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