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Put the trust facts in tinted chips above the price

HSA/FSA Accepted, FDA Registered, 30-Day Returns and 1-Year Warranty sit as small tinted chips under the description, before the shopper reaches the price.

A product buy box with a serif title, a short description and four small tinted chips for HSA FSA accepted, FDA registered, 30-day returns and one-year warranty above the rating and price — Therabodyproduct pagecaptured Nov 2026source

What it is

Between the description and the rating, four small tinted chips carry the facts a buyer of a device checks first: HSA/FSA Accepted, FDA Registered, 30-Day Returns and 1-Year Limited Warranty. Each has a small icon and sits in the brand's muted palette.

Why it works

For a few-hundred-dollar device, eligibility, regulation, returns and warranty are deciding facts, not footer material. Chips make them scannable in one line before the price lands, so the price is read with the safety net already in view.

How to test it

Hypothesis: Moving the key trust facts into chips above the price will lift add-to-cart rate for a high-consideration device.
Primary metric: Add-to-cart rate (product page sessions)
Guardrail metric: Product page conversion rate on mobile, where the chips push the price lower

Related ideas

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A benefit icon row directly under the add-to-cart button

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An accent-coloured trust bar under the hero

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Name the trial for where the product lives

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