Product pageDesktopAOVClarity
Print the product value under the gift set price
"Product value £53.80" sits directly under the £45.90 price, and the hero shows the gift box standing behind its contents.
What it is
The hero photograph stands the gift box behind the products it contains, and the buy box lists the contents with their sizes, a size selector for the set, then the price with "Product value £53.80" printed directly underneath in smaller type.
Why it works
A gift buyer wants to know two things: does it look generous, and is it good value? The photo answers the first by showing the box and everything in it together, and the value line answers the second without a discount badge, which suits a premium brand that does not want to look like it is on sale.
How to test it
- Hypothesis
- Adding the combined product value under a gift set's price will lift add-to-cart rate during gifting season without a discount.
- Primary metric
- Add-to-cart rate (gift set product page sessions)
- Guardrail metric
- Full-price conversion on non-gift products
Related ideas
Want this tested on your store?
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