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Show what the bundle is worth on every option
"Worth £160" sits above the £99 price and repeats on each colour bundle row, so the saving is anchored on every choice the shopper considers.
What it is
The flat-lay hero shows every item in the kit, and the buy box puts "Worth £160" directly above the £99 price. The colour bundle choice is three radio rows with colour dots, and each row repeats its own "Worth" figure beside its price.
Why it works
A kit's value is the sum of parts the shopper cannot see priced individually. Stating the worth on every option keeps the anchor in view whichever row the eye lands on, and the flat lay above lets them count the items that add up to it.
How to test it
- Hypothesis
- Showing the bundle's worth above the price and on each option row will lift add-to-cart rate for a multi-item kit.
- Primary metric
- Add-to-cart rate (product page sessions)
- Guardrail metric
- Refund rate, to confirm the stated worth holds up for buyers
Related ideas
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