Your funnel, run like a lab.
We build the testing infrastructure, attribution and culture your team needs to decide with data - across the whole funnel, from ad click to repeat purchase.
Opinion is the most expensive tool in your stack.
Campaigns get killed because someone senior didn't like them. Redesigns ship because someone wanted a change. At 2,000+ orders a month, every one of those unmeasured calls is a bet worth millions - made without odds. An experimentation program replaces the argument with a result.
What the program builds
Scientific decision making
Every meaningful change ships as a controlled experiment and runs to statistical significance. Ideas win because the data says so, not because of who proposed them.
Testing infrastructure
Conversion tracking, attribution and testing tooling wired across your whole funnel - website, ads, emails and offers - so any hypothesis can go live in days, not quarters.
Experimentation culture
Your team learns to propose, launch and read tests themselves. Debates end with "let's test it" instead of the loudest voice winning the roadmap.
Centralized strategy, spider web infrastructure.
Most teams test in silos: the ads team tests creatives, the email team tests subject lines, the site team tests layouts, and nobody compares notes. We wire every channel into one centralized strategy - a web where each test strengthens every strand.
- A winning ad angle becomes a landing page test the same week
- Offer tests run consistently across site, email and ads
- Attribution closes the loop so wins are counted once, correctly
What we set up
Everything below is included. You end up owning the infrastructure - it keeps working whether we stay or not.
Full-funnel audit
We map your funnel from first ad impression to repeat purchase and find where decisions are currently being made on opinion.
Centralized strategy + spider web infrastructure
One experimentation brain connected to every channel, so a learning from ads informs the website, email and offers - not six teams testing in silos.
Conversion tracking + attribution setup
Trustworthy numbers first: events, server-side tracking where needed, and attribution you can defend in a board meeting.
Website A/B + multivariate testing
Testing tooling installed and battle-tested on your store or product, from split URLs to multivariate on your money pages.
Ad, email and offer testing
Structured pre-click experimentation: creatives, audiences, subject lines, pricing and offers - the half of the funnel most CRO agencies never touch.
Readouts in the cazyweb platform
Every test lands in your portal with significance-aware results and CazyAI reports, so the whole team sees what won and why.
Built for brands doing 2,000+ orders a month.
If you run active internet marketing and real volume, you have enough traffic for tests to reach significance fast - and enough at stake for opinion-driven decisions to hurt. Below that volume, we will tell you honestly in the audit and point you at the right starting place.
Not sure where the leaks are yet? Start with a funnel map.
Pair it with Design + Dev
An experimentation program is hungry: it eats landing pages, creatives and email variants. Pair this with the $2,995/mo Design + Dev subscription at a discount and the pipeline never starves for assets.
Explore the subscriptionWhat clients say
“I'm very happy I trusted my gut and decided to work with Bhaskar. Together we were able to completely redefine my stores user experience, increase conversion rate, and 3x LTV by adding subscriptions. He also 2x'd my stores speed without any band-aid fixes.”
“Bhaskar Roy is an incredibly talented data analyst and UI/UX designer. Thanks to Bhaskar and his colleagues, our sales have increased by 140% (more than doubled) in the days during and after Black Friday.”
“Bhaskar has a real knack for coming up with sophisticated UX solutions for complex website problems. He not only follows the briefs he's given, but also adds his own unique touch that takes the final product to another level.”
Get a free funnel audit
Get a free funnel audit
Free, no strings. We run your store through CazyAI and senior eyes, then send back a concrete test plan - not a sales pitch. You keep it whether you hire us or not.
Questions, answered
What do you actually set up?
The full experimentation stack: conversion tracking and attribution, A/B and multivariate testing for your website, and structured testing for ads, emails and offers - wired into one centralized strategy so every channel learns from every test.
How is this different from your CRO program?
The CRO program is us running experiments for you. This program builds the infrastructure and culture so your own team can run them: the tooling, the tracking, the process and the decision framework. Many clients start here and add the CRO program on top.
Do we need a data team for this?
No. We set everything up and train the people you already have. The goal is that a marketer on your team can propose a test, launch it and read the result without touching a spreadsheet.
Who is this for?
Any business with active internet marketing doing roughly 2,000+ orders a month. Below that volume, tests take too long to reach significance and the infrastructure investment is premature - start with the free audit and we will tell you honestly.
How long does the setup take?
The funnel audit lands in the first week. Tracking, attribution and testing infrastructure typically go live over the first month, with your first structured experiments running as soon as the tracking is trustworthy.
What happens when we run out of things to test?
That is why this pairs with our Design + Dev subscription at a discount: a senior team producing landing pages, creatives and email variants on tap, so the experimentation pipeline never starves for assets.